Group the paragraphs by the main ideas: Intro,
Definition, Marketing Plan: begins with ~ finally
=> Write the Main Ideas of the
article in three sentences.
choose (v): ~ sth, ~ from …
choice (n): make a ~
Intro (Par.1-2)
: Shoppers’ choices are not always determined by the product itself but also influenced
by other factors, such as discounts and ads.
Definition
(Par.3): Marketing is a plan to sell a certain product, including the naming,
advertisement, pricing, packaging, and messages.
Marketing Plan
(Par.4-Last) : Marketing plan identifies and sets target customers, creates the
name and message of the product, and decides how and where to sell the product.